Improve closing rates by using predictive marketing techniques in San Diego
When you pick keywords for your SEO, how do you do it? Lots of small businesses make the mistake of picking the keywords that will net them the highest search ranking in the most business, and going all-out with those. There is a quality versus quantity debate in SEO. Do you do everything you can to claw your way to the top of the SERPs even if it doesn't do you any good? But how could it not do you any good, you ask? Surfers who actually buy tend to use certain kinds of keyword phrases. It takes time, effort and skill to locate those phrases. Just picking the keywords are popular will make you lots of surfers who has no intention of buying. When those visitors click on your website, you'll have lots of unnecessary bandwidth usage, and you will have lots of phone calls for irrelevant purposes. So how do you find the keywords that make you the best kind of buying visitor? Here's a set of SEO tips thatwill help you pick the right keywords.
You need to think hard for the kind of phrases people use when they are of a mind to actually buy. The longer your keyword phrase the better. Make it at least three words long, and you should be fine. To make a keyword relate more closely to your business, make sure that you associate it in your website with places like the name of your local neighborhood.
You'd have to be crazy not to put any effort into advertising your company online, especially when the rule of thumb of advertising dictates that every $1 spent on advertising brings in $3 of revenue. At this cost vs. benefit ratio, who wouldn't advertise?
Advertising on the internet has its advantages over traditional advertising methods. For once, a website owner is able to accurately monitor from where traffic s coming from and thus if the advertising campaign is worthwhile or just a waste of money. In addition, the online platform has become a level playing field where any business, large and small can compete effectively. The internet is no longer an alternative for doing business, but rather it is quickly becoming the main platform from where all business transactions are undertaken. Thus, if you are thinking of advertising on the internet, you are likely to be more productive, get better results and monitor the advertising campaign more effectively.
In the late 1990s came the dot-com boom. All of a sudden, Internet access became ubiquitous. Everybody and their mother was hopping online, and services like WebTV made it easy to surf the information superhighway. That period was the dawning of the online superretailers like Amazon.com, who demonstrated that you could turn a profit by eliminating the infrastructure of a brick and mortar store and running a virtual storefront instead. Content was also booming in this period, with groundbreaking Web magazines like Word.com and Slate.com producing cutting-edge content that pushed the envelope of what the Internet was capable of. Advertising on the Internet boomed with the introduction of the animated GIF image ñ now banners and spot ads could move and grab eyeballs from elsewhere on the page.
Businesses who don't advertise online just haven't found the way to advertise smarter. When it comes to online business advertising, it seems like the grass is always greener on the other side of the fence. While it may seem like competitors are getting more business, better advertising and more profits for less work, this is not always the case. With local business directories, smaller companies can maximize their exposure for less money and less work.